For exhibition organizers, improving exhibitor satisfaction while keeping operational expenses in check is a constant challenge. At INTRAPAC 2025, the Indian Printing Packaging and Allied Machinery Manufacturers’ Association (IPAMA) cracked this code by partnering with n-Gauge Solutions, IPAMA empowered exhibitors with Connect 360—a QR-code based lead capture mobile app—at zero cost to the organizer.

This case study reveals how a forward-thinking collaboration delivered a high-tech experience, simplified lead management, and created measurable ROI for exhibitors, all without impacting the organizer’s cost.

The Problem: Lead Management Was Stuck in the Past

Exhibitors at B2B trade shows often face common lead-related challenges:

• Business cards and paper forms get misplaced

• Follow-ups are delayed or missed altogether

• Measuring event ROI is difficult

IPAMA wanted to bring exhibitors a modern solution, but without increasing event expenses or complicating logistics.

The Solution: Connect 360 by n-Gauge Solutions

Connect 360 is a user-friendly Android-based mobile app designed for seamless digital lead capture. Exhibitors could simply scan visitor QR codes to instantly capture:

• ✅ Full contact details

• ✅ Organization and designation

All data was stored directly on the exhibitor’s device for easy access, offline usage, and export in Excel format after the event.

The Collaboration Model: Innovation at Zero Cost

• Value Delivered included a seamless digital experience for both organizers and exhibitors, simplifying lead management and enhancing engagement.

• Organizer’s Cost remained ₹0, making the entire initiative fully budget-neutral for IPAMA.

• Exhibitor Payment was handled independently, with participants paying directly to n-Gauge through a subscription-based model.

• Deployment began as an Android-only pilot, allowing the team to test adoption rates and gather user feedback before wider rollout.

• Dedicated n-Gauge team that provided on-ground training and real-time troubleshooting throughout the event.

Proof of Value: Exhibitors Willing to Invest

The strongest vote of confidence came when one exhibitor purchased a brand-new Android phone—worth over twice the cost of the Connect 360 subscription—just to use the app at the show.

💡 Key Insight: Exhibitors clearly perceived real, tangible value in switching from manual to digital lead management.

Results: Convenience, Speed, and Measurable ROI

• ✅ Zero technical issues during the 3-day event

• ✅ Positive feedback on usability and efficiency

• ✅ Many users reported faster post-event follow-ups

• ✅ Exhibitors felt more in control and less dependent on paper or physical materials
   

Benefits to IPAMA and the Organizing Team

• Exhibitor Delight: Smaller exhibitors experienced enterprise-grade tech

• Brand Boost: INTRAPAC positioned itself as a digitally progressive event

• Loyalty Gains: Offering value-added tools increased goodwill and trust

• No Budget Impact: All innovation came at zero cost to the organizer

Learnings & Future Enhancements

• 🚀 iOS version in development, based on exhibitor demand

• 🔗 Feedback received for CRM integrations and auto follow-up workflows

• 🏷️ Organizers expressed interest in white-labeled versions of the app

Conclusion: Modernize Without Spending More

INTRAPAC 2025 is proof that innovation doesn’t have to be expensive. With the right tech partner and product, organizers can:

• Transform the exhibitor experience

• Build a future-ready event brand

• Improve exhibitor ROI

Ready to Elevate Your Next Event?

Connect 360 by n-Gauge Solutions is scalable, reliable, and already battle-tested at leading trade shows. Whether you're planning your next expo, trade fair, or B2B summit—this is your opportunity to add value without adding cost.

👉 Let’s talk about how Connect 360 can work for your event.

Discover how n-Gauge Solutions powered Printpack India 2025 with an end-to-end digital transformation—from online stall booking and billing to visitor management, mobile apps, and real-time lead capture.

👉 See what we offered at Printpack India 2025 and explore how your next event can be smarter and fully future-ready.